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Business Athletes: Mohamed Omar
You Can Connect The Dots Forwards w/ Mohamed Omar, co-founder of Pera
Hello and welcome to Business Athletes everyone š
Each week, weāll explore the athlete-like habits behind a different founder, and provide you with practical tactics that you can quickly apply in your day-to-day.ā”ļø
This week, I sat down with Mohamed Omar, co-founder of Pera (building Becca), an AI relationship companion built to strengthen the bonds weāre quietly losing in the modern world.
Mohamed story reads like a film: abject poverty in Nairobi, a scholarship to the UK to study at LSE, then a promising career in high-finance at a distressed credit private equity fund in New York.
Then walking away from all of it because the meaning didnāt match the trajectory.
What makes Mohamed unique is the combination of rigor and soul: he thinks like a philosopher, feels like a humanist, and operates like an athlete.
He sees entrepreneurship as āthe business of solving problems,ā and heās obsessed with solving the most human one there is: how we connect.
Letās get into it. ā”ļø
Play A Game That Matters
From Nairobi to New York
I grew up with nothing - like, genuinely nothing - below the poverty line in Nairobi.
Education was the only light I had. I was lucky enough to be a little smarter than the average kid, and that opened doors.
I earned a scholarship, moved to the UK, then ended up studying PPE at LSE. From there, life took him to the world of high-finance working at a hedge fund and then at a distressed credit private equity firm in New York at age 23.
If you told my 10-year-old self that, I wouldāve bitten your arm off.
But when I actually got there, something felt empty. I had everything; the role, the apartment, the trajectory, the potential to be a millionaire by 30. And yet, I felt nothing.
So I asked myself a question that changed my life: āIf I keep doing this, is this a win for humanityā¦or a selfish form of survival?ā
Coming from a religious background, that question mattered. And logically, I ran the Naval Ravikant test: Would my 90-year-old self be proud of this?
My answer was no.
Once An Entrepreneur, Always An Entrepreneur
Then I connected the dots backwards. Iād always been entrepreneurial.
In secondary school, I ran a tuck shop because the school wouldnāt sell what students wanted.
Then at uni during COVID, when everything went online, I needed to make money. I helped students with their exam prep, leveraging what I was good at and trying to get paid for it.
Thatās a bit about me. Once I find a problem I look at all the ways at solving that problem, not matter how unconventional or unexpected.
Iāve always been drawn to solving problems no one else sees or wants to touch.
When I finally took time off work and journaled seriously, one line came out of me that I still live by: āWhat can I do that makes my eyes smile whenever I do it?ā
For me, that wasnāt finance. It was problem-solving. It was building. It was creating something that could genuinely make someoneās life better.
So, becoming an entrepreneur wasnāt a career pivot. It was me returning to who Iāve always been.
Championship Mode
Redefining Human Connection
Our mission at Pera is simple: We want to flip human connection on its head.
Right now the āwhatā is Becca - an AI that lives where your relationships live.
She understands your world, your people, and helps you show up better.
Have you spoken to your mentor recently?
What did your friend just share?
Are you looking to find the right cofounder?
How are your relationships strengthening or weakening over time?
Social media made us hyper-connected but lonelier than ever. One in ten male suicides is tied to loneliness. People can DM anyone but feel unseen.
Thereās LinkedIn for networking, CRMs for sales, feeds for broadcasting.
But no system for the most important category in your life: your relationships.
Thatās what weāre building. Helping people by surfacing the right moment to care. Increasing peopleās surface area for care.
Becca helps people be the friend, the sibling, the partner they want to be, but their environment doesnāt always let them be.
Most founders talk about markets. Mohamed talks about meaning.
His championship isnāt about raising a record Series A.
Itās about reversing one of the most destructive trends of our age: the collapse of real human connection. Thatās a mission with weight.
This is how massive value is created. Find a meaningful problem, and solve it. That way, the market HAS to reward you.
Thatās one of the Laws of Startup Physics.
Most founderās begin the other way around, and find themselves lost searching for product-market fit. Donāt be that founder.
Lessons From The Field
Philosophy Meets Startups
One of my professors used to say the greatest trick philosophers play is convincing you that logic is perfected. There is no perfect system.
So hereās how I see startups: Thereās the science, and then thereās the art.
The science is validating the problem. Talking to people. Understanding the niche. Making sure the pain is real.
The art is everything after that⦠scaling from 1 ā 100 ā 1,000 ā 1,000,000.
That part is like dancing in a dark room.
Since there's no perfect system, the job isnāt to eliminate ambiguity. Itās to be honest about what you can know, test it, then accept that the rest is improvisation.
When Somethings Goes Wrong (And Something Always Does)
My frame of reference is that things going wrong is the default state.
Weāre problem-solvers. So when something breaks, itās not: āWe fell off the perfect path.ā There was never a perfect path.
My previous startup failed because of regulatory hurdles. We likely needed three years of runway and we didnāt have it.
Looking back, if we had the mentality we have now of ātweak, pivot, keep goingā, maybe things wouldāve been different.
With Becca, everything is fluid. Kateryna and I expect things to go wrong.
Launches wonāt be perfect. Code wonāt behave in production. But none of that is existential. Itās just the next problem to solve.
This is the journey of entrepreneurship. Itās what we signed up for. We might as well have a strong purpose behind it all, and also, just enjoy the journey.
Lessons from serious, early-stage founders are beautifully pure, and immediately applicable for us at a similar stage.
Most of my conversations with these founders on Business Athletes, clarify a critical point: most of the hardships of entrepreneurship are mental.
And as we were exploring this, Mohammed and I engaged in a fascinating conversation around setting and adjusting expectations.
Most founders tackle their day-to-day without paying attention to the expectations they are setting for their co-founders, their team, their investorsā¦and even their loved ones around that are dealing with their absence or stress.
Being mindful - and perhaps, even systematic - about dealing with this is key to longevity as a founder, which in turn, might very well be the key to success in entrepreneurship.
A book Mohammed and I got exchanging insights about on this topic - Shoe Dog, by Nikeās founder, Phil Knight.
Nobody showcased the true volatility of being a founder (while at the same time, glorifying the courage and determination of pushing through that hardship).
Training Ground
Few Reps, Perfect Form, No Compromise
I read a lot, genuinely, thatās my default state. Iām not a TV guy.
Iād rather have a book or a long-form podcast because it slows my mind down enough to think clearly.
But the biggest change in my workflow came from being honest with myself.
I had this huge laundry list of things and I kept lying to myself that Iād magically get through it. Iād end the day overwhelmed, with 20 half-finished tasks, and zero flow.
So I stripped it down.
Now I pick one to three things a day, max. And then I obnoxiously focus on them. If itās not in the top three, itās noise.
No half-finished important task bleeding into tomorrow because I got seduced by busywork.
When those loops close, momentum compounds.
Recovery Through Activity
I donāt rest in the traditional sense. Reading is a rest. Thinking is rest. Long walks are a rest.
Those moments help me zoom out: Are we still solving the right problem? Are we still aligned with the championship?
Focus is everything, and rest helps me find that focus whenever I need it.
Mohamedās rest mirrors his work: reflective, intentional, inward-facing. Itās not escapism.
For him, resting is dealing with his most pressing problems or ideating the right solutions.
What if weāre sometimes thinking we need rest, when it fact, we might just need to be immersed in another challenge or activity that brings us complete presence?
Have you ever felt restless resting?
Well, maybe, rest can also mean movement in a new field or scenery.
What could that be for you?
The Business Athlete Mindset
What does being a āBusiness Athleteā mean to Mohamed?
Being a Business Athlete means bringing intentional discipline to everything I do; not through brute force, but through clarity of focus.
What does winning the day mean?
Finishing the 1-3 things I committed myself to every day.
Process or Results?
Process. Results are noise in the short term. I can only have pure control over the inputs at all times.
Mind (thinking first) or Body (acting first)?
Mind. Iāve always loved thinking and building frameworks.
Lifeās ambition?
To make my 90-year-old self proud, not impressed.
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